Scarlett Vision Media Privacy Policy
Effective Date: 5/20/2024
At Scarlett Vision Media ("SVM," “PURL,” "we," "us," or "our"), we are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard information across our software-as-a-service (SaaS) platform.
1. Who This Policy Applies To
This Privacy Policy applies to:
- Merchants using SVM to power their business.
- End customers who engage with or shop through merchant sites powered by SVM/PURL.
- SVM partners who support merchants (e.g., through integrations, referrals, or support).
- Users of SVM-hosted services and applications.
- Visitors to our website or individuals contacting SVM support.
2. Our Values
Your information belongs to you. We collect only the data we need and aim to use it solely for your benefit.
We protect your data. We don’t disclose personal data unless you consent or we are legally obligated to.
We empower our clients. We design our software with privacy in mind, provide tools for compliance, and offer support to help our merchants meet their obligations.
3. Why We Process Your Information
We process personal information to:
- Deliver and improve our services.
- Fulfill contractual obligations.
- Prevent fraud and ensure security.
- Provide customer support.
- Offer analytics, reporting, and marketing tools.
Our legal bases include legitimate interests, contract performance, consent, and compliance with legal obligations. Where required, we will obtain your consent prior to processing.
4. Your Rights
Depending on your location, you may have the right to:
- Access, correct, or delete your personal data.
- Object to or restrict certain processing.
- Port your data to another service.
- Withdraw your consent at any time.
If you are an end customer of an SVM/PURL-powered merchant, you should contact the merchant directly to exercise your rights. If you are a direct SVM user or partner, please contact us at .
5. Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy, including legal, regulatory, tax, accounting, or reporting requirements. Once data is no longer needed, it is securely deleted or anonymized.
6. Security Measures
SVM implements industry-standard security measures, including encryption, access controls, and monitoring to protect your data against unauthorized access, alteration, or destruction. However, no system is entirely secure.
7. Cookies & Tracking Technologies
SVM uses cookies and similar technologies to enhance functionality and analyze usage. You can manage your cookie preferences via your browser or through tools we may offer.
8. Automated Decision-Making & Machine Learning
We may use machine learning to personalize features and improve functionality. Automated decision-making is never used for legal or similarly significant effects without human oversight.
9. Legal Disclosures & Requests
We may share your data to comply with legal obligations, respond to lawful requests, or protect rights, property, and safety. Where permitted, we will notify you of such disclosures.
10. Contact Us
For questions or to exercise your privacy rights, contact us at: Scarlett Vision Media
Attn: Privacy Team
17705 Hale Ave Suite F-3
Morgan Hill, Ca 95037
USA
Email: ">
This Privacy Policy may be updated periodically. We will notify you of significant changes via email or dashboard notifications.
United States State Privacy Rights Notice: If you reside in California, Virginia, Colorado, Connecticut, or Utah, additional rights may apply. Please contact us to learn more about your rights under these state laws.